Hands blow-dry long blonde hair with round brush and concentrator nozzle
Hair Cutting and Styling

The Ultimate Blowdry

From £55
60 Min

Merluza’s Ultimate Blowdry is a 60 minute, precision finish designed to last. We start with a brief consult to map your texture, density and lifestyle, then create a smooth or voluminous result that photographs beautifully and wears comfortably.

Every step prioritises hair health and polish. Sectioning, tension and nozzle control build the shape; heat protection and product pairing lock in shine and frizz control. Straight, wavy, curly or coily, we tailor technique to your hair so the finish feels effortless and holds through your day.

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What’s Included

A tailored finish built on strong fundamentals. You choose sleek, bouncy or waved; we engineer the result to suit your hair and routine.

  • Personal consult to set goals and finish preference
  • Cleanse and condition matched to scalp and strand needs
  • Prime and protect with heat protection and anti humidity support
  • Precision sectioning, tension and nozzle angle for control and longevity
  • Brushwork with round or paddle, matched to texture and length
  • Optional hot tool polish with minimal, low temperature passes
  • Shine seal or flexible hold finish to suit the look
  • Day two refresh guidance and a simple product map

Who It’s For

Clients who want salon polish without compromise. Ideal for events, interviews and content days, and for anyone who needs a reliable finish that survives humidity and travel. Works for all hair types. Choose smooth refinement, lifted body or soft waves. Curly and coily clients can opt for a diffused, defined pattern or a careful smooth finish.

Duration & Appointment Timing

Service duration is 60 minutes. Add 10 to 15 minutes if you request extra hot tool detailing or thick, very long hair. Arrive 5 minutes early to settle and review your brief. No patch test is required for this service. If you plan to add a toner or chemical service, a patch test is required at least 48 hours prior.

Aftercare & Maintenance

Keep hair protected from moisture for the first few hours. Sleep with a loose silk scrunchie or wrap to preserve shape. On day two, refresh roots with a light dry shampoo and revive mids and ends with a small amount of leave in or serum. Use heat protection for any touch ups. Rebook weekly, before key dates, or as part of your styling rhythm. Ask for the humidity shield top up if you are traveling or weather is unsettled.

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Client Reviews

5.0

Based on 5 reviews

  • B

    Beatrice Sheldon

    It was an incredible experience from start to finish! Valerie and her team are truly outstanding — their service, skill, and attention to detail were exceptional. I felt so well looked after throughout. I highly recommend Merluza and can’t wait to return!
  • R

    Rach Furnival

    I can’t recommend Merluza highly enough. From the moment I walked in, the atmosphere was so friendly and welcoming. Valerie was amazing — she’s incredibly knowledgeable and truly skilled at what she does. It’s the best haircut I’ve ever had! James dried my hair to perfection, and together they made this curly girl very happy.
  • D

    Denise Richards

    I always enjoy my visits to Merluza. The staff are so friendly, they really listen to what I want, and they offer great advice. Services: Hairstyling, Blow-dry, Hair colouring Stylist: Very happy with my cut and colour by Ela — and the customer service from the entire team was excellent.
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  • N

    Natalie Tea

    Zoe did a fantastic job with my hair today — I absolutely love the cut and colour! She’s so friendly, and the salon has such a wonderful, welcoming atmosphere. Thank you so much, Zoe!
  • P

    Patricia

    I arrived resembling Crystal Tips — and left with a sleek, shiny blow-dry that Jessica Rabbit would envy! I was welcomed by Zoe, who began with an initial consultation on my (type 4 coily) hair — I even wished her luck with the challenge! She talked me through the products used for the wash, conditioning, and heat protection — and the scent was absolutely divine. Zoe used a drying technique I’d never seen before, and I admit I was a little sceptical at first (using a nozzled dryer, combing with her hands instead of a brush for the initial dry). But I trusted her process, and she worked her magic, even sharing tips on how to achieve a smoother blow-dry at home. The result was incredible — I couldn’t believe how pin-straight my former frizz-bob became! A quick glide with the straighteners added a shine that lasted beautifully for several days. Go and see Zoe for the best blow-dry in B28 — you won’t regret it!

Frequently Asked Questions

Do I need to wash my hair before the appointment?
No. Your service includes a cleanse and condition selected for your scalp and hair. Avoid heavy oils and product build up on the day so we can achieve maximum volume or smoothness.
How long will the blowdry last?
Most clients enjoy 2 to 3 days, often longer with careful sleep and minimal moisture exposure. A silk wrap, light dry shampoo at the roots, and humidity support extend longevity.
Can I add curls or a glass smooth finish?
Yes. We can finish with soft waves, defined curls or a sleek, straight result. Tell us your preference during the consult so we allocate the right brushwork and heat settings.
Is a patch test required?
Not for the blowdry. If you add a toner or any chemical service, a patch test is required at least 48 hours before your appointment.
Is it suitable for fragile or damaged hair?
Yes. We use heat protection, controlled temperatures and tension to protect the cuticle. Ask about a bond builder or treatment add on if your hair needs extra support.

Available Team Members

These team members perform this service

  • Ela, Creative Director at Merluza Hair & Beauty in Hall Green, Birmingham – specialist in beautiful colour work and professional styling with over 30 years of experience.
    Ela
    Creative Director
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  • Valerie, founder of Merluza Hair & Beauty in Hall Green, smiling in the salon – expert stylist with decades of experience in cutting and colour.
    Valerie
    Director
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  • Zoe, stylist at Merluza Hair & Beauty in Hall Green, Birmingham – passionate about creating beautiful, confidence-boosting hair styles for every client.
    Zoe
    Artistic Stylist
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  • James, Creative Director at Merluza Hair & Beauty in Hall Green, Birmingham – expert in transforming looks through cutting, styling, and colour with a strong client-focused approach.
    James
    Creative Director
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  • Harry Milas who is an Artistic stylist at Merluza Birmingham
    Harry Milas
    Artisitic Stylist
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