At Merluza in Birmingham, The Classic Blowdry delivers a fast, polished finish in 30 minutes. We map your parting, density, and growth pattern, then prime with heat protection and build body that photographs well and wears comfortably.
The result is smooth mids, lifted roots, sealed shine, and a finish that suits straight, wavy, curly, and coily hair. You leave with simple coaching for day two hair that still looks clean and intentional.
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What’s Included
- Consultation to map face frame, parting, density, and lifestyle
- Cleanse and condition matched to hair and scalp needs
- Product prime with heat shield and grip for hold and slip control
- Directional rough dry to set the root for lift and flow
- Brushwork with round or paddle brush to match volume or sleek goals
- Nozzle control, section size, and tension for smooth, even cuticles
- Polish with cool shot, serum, and flexible hold for lasting shine
- Finish notes and a day two refresh plan
- Optional add ons: Humidity Shield, hot tool curl set
Who It’s For
Clients who want a clean, classic finish in a tight window, from desk to dinner or pre event. It suits all hair types, including high density and textured hair, when section sizes and tension are adjusted. If you are growing out a cut, we balance the parting and ends so it reads neat on camera and in real life.
Duration & Appointment Timing
The Classic Blowdry runs 30 minutes. Arrive a few minutes early for a smooth start. Very long, very dense, or extension fitted hair may need extra time. Ask for a timing upgrade at booking so we can keep the finish precise without rush.
Aftercare & Maintenance
Sleep on a silk or satin pillowcase and clip the crown loosely to preserve lift. If humidity is high, smooth a pea sized anti frizz serum through mids and ends, then brush and re set the parting. For day two refresh, mist with heat protectant, re blow small sections with a round brush, then cool shot to lock shape. Rebook as needed for events or weekly polish. Add a Humidity Shield or hot tool curl set when forecast or venue conditions call for it.
Client Reviews
Based on 5 reviews
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Beatrice Sheldon
It was an incredible experience from start to finish! Valerie and her team are truly outstanding — their service, skill, and attention to detail were exceptional. I felt so well looked after throughout. I highly recommend Merluza and can’t wait to return!
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Rach Furnival
I can’t recommend Merluza highly enough. From the moment I walked in, the atmosphere was so friendly and welcoming. Valerie was amazing — she’s incredibly knowledgeable and truly skilled at what she does. It’s the best haircut I’ve ever had! James dried my hair to perfection, and together they made this curly girl very happy.
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Denise Richards
I always enjoy my visits to Merluza. The staff are so friendly, they really listen to what I want, and they offer great advice. Services: Hairstyling, Blow-dry, Hair colouring Stylist: Very happy with my cut and colour by Ela — and the customer service from the entire team was excellent.
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Natalie Tea
Zoe did a fantastic job with my hair today — I absolutely love the cut and colour! She’s so friendly, and the salon has such a wonderful, welcoming atmosphere. Thank you so much, Zoe!
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Patricia
I arrived resembling Crystal Tips — and left with a sleek, shiny blow-dry that Jessica Rabbit would envy! I was welcomed by Zoe, who began with an initial consultation on my (type 4 coily) hair — I even wished her luck with the challenge! She talked me through the products used for the wash, conditioning, and heat protection — and the scent was absolutely divine. Zoe used a drying technique I’d never seen before, and I admit I was a little sceptical at first (using a nozzled dryer, combing with her hands instead of a brush for the initial dry). But I trusted her process, and she worked her magic, even sharing tips on how to achieve a smoother blow-dry at home. The result was incredible — I couldn’t believe how pin-straight my former frizz-bob became! A quick glide with the straighteners added a shine that lasted beautifully for several days. Go and see Zoe for the best blow-dry in B28 — you won’t regret it!
