At Merluza in Birmingham, The Classic Blowdry delivers a fast, polished finish in 30 minutes. We map your parting, density, and growth pattern, then prime with heat protection and build body that photographs well and wears comfortably.
The result is smooth mids, lifted roots, sealed shine, and a finish that suits straight, wavy, curly, and coily hair. You leave with simple coaching for day two hair that still looks clean and intentional.
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What’s Included
- Consultation to map face frame, parting, density, and lifestyle
- Cleanse and condition matched to hair and scalp needs
- Product prime with heat shield and grip for hold and slip control
- Directional rough dry to set the root for lift and flow
- Brushwork with round or paddle brush to match volume or sleek goals
- Nozzle control, section size, and tension for smooth, even cuticles
- Polish with cool shot, serum, and flexible hold for lasting shine
- Finish notes and a day two refresh plan
- Optional add ons: Humidity Shield, hot tool curl set
Who It’s For
Clients who want a clean, classic finish in a tight window, from desk to dinner or pre event. It suits all hair types, including high density and textured hair, when section sizes and tension are adjusted. If you are growing out a cut, we balance the parting and ends so it reads neat on camera and in real life.
Duration & Appointment Timing
The Classic Blowdry runs 30 minutes. Arrive a few minutes early for a smooth start. Very long, very dense, or extension fitted hair may need extra time. Ask for a timing upgrade at booking so we can keep the finish precise without rush.
Aftercare & Maintenance
Sleep on a silk or satin pillowcase and clip the crown loosely to preserve lift. If humidity is high, smooth a pea sized anti frizz serum through mids and ends, then brush and re set the parting. For day two refresh, mist with heat protectant, re blow small sections with a round brush, then cool shot to lock shape. Rebook as needed for events or weekly polish. Add a Humidity Shield or hot tool curl set when forecast or venue conditions call for it.
Client Reviews
Based on 12 reviews
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L H
The team at Merluza has looked after the whole family for years, offering superb hair styling, massages, and other beauty treatments. The quality of the services is a testament to the team's experience and skill; they are always approachable and knowledgeable! You come out of the salon feeling revitalised, pampered, and the best version of yourself every time! Laura x
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Rajni Taheem
Thank you so much you guys are life savers xx I had had a beautiful blow dry and set really happy with service! You guys are amazing thank you :)
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Annette Farrington-Moore
Lovely vibe, always welcoming, friendly and professional. Not only does my hair look great, I feel great too after my visits 😊
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angela roberts
Lovely luxury manicure and polish by Kathryn today
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rach furnival
I can’t recommend Merluza highly enough. It was friendly and welcoming from the moment I walked in. Valerie was amazing, she is so knowledgeable and skilled at what she does. It’s the best haircut I’ve ever had. James dried my hair perfectly. They made this curly girl very happy.
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Amarine Begum
Amazing cut and blow dry
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Nicola Healy
I had a super sleek keratin blow-dry in a lovely salon with such talented and friendly staff. A wonderful experience all around!
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Beatrice Sheldon
It was an incredible experience from start to finish! Valerie and her team are truly outstanding — their service, skill, and attention to detail were exceptional. I felt so well looked after throughout. I highly recommend Merluza and can’t wait to return!
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Rach Furnival
I can’t recommend Merluza highly enough. From the moment I walked in, the atmosphere was so friendly and welcoming. Valerie was amazing — she’s incredibly knowledgeable and truly skilled at what she does. It’s the best haircut I’ve ever had! James dried my hair to perfection, and together they made this curly girl very happy.
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Denise Richards
I always enjoy my visits to Merluza. The staff are so friendly, they really listen to what I want, and they offer great advice. Services: Hairstyling, Blow-dry, Hair colouring Stylist: Very happy with my cut and colour by Ela — and the customer service from the entire team was excellent.
