--- title: "Sim | Merluza Hair & Beauty Salon" description: "Sim is an Artistic Director at Merluza Hair & Beauty with over 40 years of experience behind the chair. A true all-rounder across hairdressing and barbering, she specialises in precision cutting, blow drying and colour correction. Her real passion is transformation, taking a client from colour through to cut and creating a complete change of look." canonical: "https://www.merluzahairandbeauty.co.uk/team-members/sim" --- ![Woman with long brown hair, large black square glasses, visible tattoos and crossed arms](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fsim-merluza-stylist.jpeg%3Fprefix%3Dtenants%252F67f7b38de459ebe831fc5697%26v%3D1788530669950&w=3840&q=75&dpl=dpl_2PfMMWQXEZpyc3LdguWsBRQjrrVR) # Sim Artistic Director ## Contact Information [0121 608 2030](tel:0121 608 2030) [merluza@live.co.uk](mailto:merluza@live.co.uk) ## Schedule Wednesday - Saturday ## Social Media [](https://www.instagram.com/merluzahairandbeauty/)[](https://www.facebook.com/MerluzaHairBeauty/) [Book](https://book.thesalon.app/salons/abff0ec6-8d33-4fd5-9de5-9108f9581517/book) ## Bio Sim is an Artistic Director at Merluza Hair & Beauty with more than 40 years of professional experience. She specialises in precision cutting, blow drying and colour correction, and is known as an all-rounder who works confidently across both hairdressing and barbering. Her passion is transformation. Sim particularly enjoys the work that takes a client from colour through to cut, planning the two together so the finished result is a genuine change of look rather than a trim and a tint. Four decades of experience means very little walks through the door that Sim has not seen before. Precision cutting is at the heart of what she does, building shapes that sit correctly on the day and grow out cleanly, tailored to your hair type, texture and how much time you realistically want to spend styling at home. Colour correction is the other side of her work. Whether a home colour has gone wrong, a previous salon result has faded unevenly, or years of build-up need unpicking, Sim takes a careful, consultation-led approach and explains what can be achieved in one visit and what is better staged over time to protect the condition of your hair. She is also an expert blow-dry finisher and, thanks to her barbering background, works with both men and women, from sharp gents cuts through to full restyles and colour transformations. Working Wednesday through Saturday, Sim is a trusted choice for clients across Hall Green, Shirley, Solihull, Moseley and the wider Birmingham area who want the reassurance of real experience. ### Experience 40\+ years ### Specialities Precision Cutting Colour Correction Blow Drying Barbering ## Services - Hair Cutting and Styling - [Shampoo, Cut & Finish](/services/shampoo-cut-and-finish) From £65 - [Shampoo, Restyle & Finish](/services/shampoo-restyle-and-finish) From £75 - [The Classic Blowdry](/services/the-classic-blowdry) From £30 - [The Bouncy Blow Dry](/services/the-bouncy-blow-dry) From £45 - [The Ultimate Blowdry](/services/the-ultimate-blowdry) From £55 - Highlights and Foils - [Full Head Highlights](/services/full-head-highlights) From £95 - [Half Head of Highlights](/services/half-head-of-highlights) From £70 - [T-Bar Highlights - For longer hair](/services/t-bar-highlights-longer-hair-hall-green-birmingham) £95 - [T-Bar Highlights - For shorter hair](/services/t-bar-highlights-shorter-hair-hall-green-birmingham) £75 Show all services - Hair Colour - [Regrowth Tint](/services/regrowth-tint) From £48 - [Full Head Tint](/services/full-head-tint) £75 - [Extended Regrowth Tint (1–2 Inches Regrowth)](/services/extended-regrowth-tint-1-2-inches-regrowth) £55 - [Semi-Permanent Colour – For Longer Hair](/services/semi-permanent-colour-for-longer-hair) £60 - [Semi-Permanent Colour – For Shorter Hair](/services/semi-permanent-colour-for-shorter-hair) £40 - [The Blonde Clinic](/services/the-blonde-clinic) £250 - [Toner](/services/toner) From £40 - £60 - Grey Blending - [Grey Blending](/services/grey-blending) £250 – £450 - [Grey Blending Consultation](/services/grey-blending-consultation) From £30 - Keratin Smoothing and Straightening - [Easy Lisse Treatment](/services/easy-lisse-treatment) From £325 - [Lisse Design Express Treatment](/services/lisse-design-express-treatment) From £325 - [Lisse Design Precision Method](/services/lisse-design-precision-method) From £325 - [Biomimetic Lamination Treatment](/services/biomimetic-lamination-treatment) From £325 - Gents grooming - [Gents Cut and Fnish](/services/gents-cut-and-fnish) From £25 - [Gents Skin Fade](/services/gents-skin-fade) From £35 ## Frequently Asked Questions Who is Sim at Merluza Hair & Beauty? Sim is an Artistic Director at Merluza Hair & Beauty in Hall Green, Birmingham, with over 40 years of professional experience. She is known for precision cutting, colour correction and expert blow-drying, and works across both hairdressing and barbering. What services does Sim specialise in? Sim specialises in precision cutting, blow drying and colour correction. She is an all-rounder who also covers gents cutting and barbering, full head and regrowth colour, semi-permanent colour and highlights, and she particularly enjoys full transformations that combine colour and cut. What days does Sim work? Sim works Wednesday through Saturday at Merluza Hair & Beauty in Hall Green. Her diary fills up quickly, so booking ahead is recommended, especially for colour and restyle appointments. How do I book an appointment with Sim? You can book with Sim by calling the salon on 0121 608 2030 or through the online booking system on the Merluza Hair & Beauty website. Can Sim help with a colour correction? Yes. Colour correction is one of Sim's specialisms and she regularly helps clients across Birmingham put right a home colour that has not worked, an uneven or faded result from elsewhere, or years of colour build-up. She will talk you through what can be achieved in one visit and what is better staged over a few appointments to protect the condition of your hair. Does Sim cut men's hair as well as women's? Yes. Sim has a barbering background alongside her hairdressing career, so she works with both men and women, from sharp gents cuts and finishes through to full restyles. Does Sim offer consultations for new clients? Yes. Sim offers a full consultation for every new client, looking at your hair type, condition and lifestyle before recommending a cut, colour or transformation plan that will genuinely suit you. Where is Merluza Hair & Beauty located? Merluza Hair & Beauty is at 1571 Stratford Road, Hall Green, Birmingham, B28 9JA. The salon is easily reached from Shirley, Solihull, Acocks Green, Moseley and Birmingham city centre, with free parking available nearby. How often should I rebook with Sim? Most clients rebook every 6 to 8 weeks to keep their cut and colour looking their best. Pre-booking is recommended, particularly before holidays and special occasions.